Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

“It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”

“Being cool has nothing to do with age; it has to do with how solid your identity is.”

“your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”

“Google gives preference to its own products, so having a Google+ account influences your search rankings.”

“We love displays and symbols and stuff that quickly and silently tells the world who we are. Better yet, we love visual reminders of who we want to be.”

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

“One out of every five page views in the United States is on Facebook.”

“It’s extremely hard to create a trending hashtag and bring people to you. It’s far better to listen, find out what’s trending, and bring yourself to the people.”

“Whether you’re an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That’s a constant. What’s always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.”

“The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.”

“Social marketing is now a 24-7 job.”

“A great storyteller is keenly attuned to his audience; he knows when to slow down for maximum suspense and when to speed up for comic effect. He can sense when he’s losing people’s interest and can make adjustments to his tone or even to the story itself to recapture their attention.”

“No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”

“The better you learn the psychology and habits of your social media consumers, the better you can tell the right story at the right time.”

“Content is king, but context is God.”

“I like winning; I hope you do too!”

“Social media is like crack—immediately gratifying and hugely addictive.”

“It is our job as modern-day storytellers to adjust to the realities of the marketplace, because it sure as hell isn’t going to slow down for us.”

“Different platforms allow you to highlight different aspects of your brand identity, and each jab you make can tell a different part of your story.”

“Content is king, but context is God. You can put out good content, but if it ignores the context of the platform on which it appears, it can still fall flat.”

“the majority of brands and businesses still haven’t realized the unprecedented insight Facebook gives us into people’s lives and psychology,”

“Make it for your customer or your audience, not for yourself. Be generous. Be informative. Be funny.”

“Your story isn’t powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content. Native content amps up your story’s power. It is crafted to mimic everything that makes a platform attractive and valuable to a consumer—the aesthetics, the design, and the tone. It also offers the same value as the other content that people come to the platform to consume. Email marketing was a form of native content. It worked well during the 1990s because people were already on email; if you told your story natively and provided consumers with something they valued on that platform, you got their attention. And if you jabbed enough to put them in a purchasing mind-set, you converted. The rules are the same now that people spend their time on social media. It can’t tell you what story to tell, but it can inform you how your consumer wants to hear it, when he wants to hear it, and what will most make him want to buy from you. For example, supermarkets or fast-casual restaurants know from radio data that one of the ideal times to run an ad on the radio is around 5:00 P.M., when moms are picking up the kids and deciding what to make for dinner, and even whether they have the energy to cook. Social gives you the same kind of insight. Maybe the data tells you that you should post on Facebook early in the morning before people settle”

“Questions to Ask When Creating Facebook Micro-Content Is the text too long? Is it provocative, entertaining, or surprising? Is the photo striking and high-quality? Is the logo visible? Have we chosen the right format for the post? Is the call to action in the right place? Is this interesting in any way, to anyone? For real? Are we asking too much of the person consuming the content?”

“Content that entertains sees engagement. Content that sees engagement tells Facebook and the rest of the world that your customers care about your brand, so that when you finally do put out something that would directly benefit your bottom line—a coupon, a free-shipping offer, or some other call to action—4 percent of your community sees it instead of a half percent, which gives you a much better chance at making a sale. TARGET”

“There is something else you could do as you reevaluate your social media creative: stop thinking about your content as content. Think about it, rather, as micro-content—tiny, unique nuggets of information, humor, commentary, or inspiration that you reimagine every day, even every hour, as you respond to today’s culture, conversations, and current events in real time in a platform’s native language and format. A”

“Today’s perfect right hooks always include three characteristics: They make the call to action simple and easy to understand. They are perfectly crafted for mobile, as well as all digital devices. They respect the nuances of the social network for which you are making the content. I’ll”

“But while it’s true that you can’t land a solid right hook if you don’t set up the punch with a series of good jabs, it’s also true that no fight has ever been won on jabs alone. Eventually, you have to take your shot.”

“Ads and marketing are supposed to make consumers feel something and then act on that feeling. In that”

“Micro-Content + Community Management = Effective Social Media Marketing Some”