Relentless: From Good to Great to Unstoppable

Fuck “try.” Trying is an open invitation to failure, just another way of saying, “If I fail, it’s not my fault, I tried.

Do. The. Work. Every day, you have to do something you don’t want to do. Every day. Challenge yourself to be uncomfortable, push past the apathy and laziness and fear. Otherwise, the next day you’re going to have two things you don’t want to do, then three and four and five, and pretty soon, you can’t even get back to the first thing. And then all you can do is beat yourself up for the mess you’ve created, and now you’ve got a mental barrier to go along with the physical barriers.

Being relentless means demanding more of yourself than anyone else could ever demand of you, knowing that every time you stop, you can still do more. You must do more.

In order to have what you really want, you must first be who you really are.

Decide. Commit. Act. Succeed. Repeat.

Here’s the key: I’m not going to tell you how to change. People don’t change. I want you to trust who you already are, and get to that Zone where you can shut out all the noise, all the negativity and fear and distractions and lies, and achieve whatever you want, in whatever you do.

I don’t care how good you think you are, or how great others think you are—you can improve, and you will. Being relentless means demanding more of yourself than anyone else could ever demand of you, knowing that every time you stop, you can still do more. You must do more. The minute your mind thinks, “Done,” your instincts say, “Next.

Being the best means engineering your life so you never stop until you get what you want, and then you keep going until you get what’s next. And then you go for even more.

The only way you can light other people on fire is to be lit yourself, from the inside.

The drive to close the gap between near-perfect and perfect is the difference between great and unstoppable.

I’m not telling you to love it. I’m telling you to crave the result so intensely that the work is irrelevant.

In anything you do, it takes no talent to work hard. You just have to want to do it.

The greats never stop learning. Instinct and talent without technique just makes you reckless, like a teenager driving a powerful, high-performance vehicle. Instinct is raw clay that can be shaped into a masterpiece, if you develop skills that match your talent. That can only come from learning everything there is to know about what you do.

Talk never goes up in price, it’s always free, and you usually get what you pay for.

Make a plan that truly reflects your goals and interests, and you'll be more likely to execute. Why pretend you're going to work out every single day when you know you're only going to do it three times a week?

Greatness makes you a legend; being the best makes you an icon. If you want to be great, deliver the unexpected. If you want to be the best, deliver a miracle.

Do. The. Work. Every day, you have to do something you don’t want to do. Every day. Challenge yourself to be uncomfortable, push past the apathy and laziness and fear.

Relentless is about never being satisfied, always driving to be the best, and then getting even better.

People who don’t pursue their own dreams probably won’t encourage you to pursue yours;

People who preach inner drive are dreamers with a lot of ideas and a lot of talk, and zero production.

Tell yourself what to do, and stop waiting for others to lay it all out.

there’s no off-season when you’re serious about being a winner.

Cleaners have a dark side, and a zone you can’t enter. They get what they want, but they pay for it in solitude. Excellence is lonely. They never stop working, physically or mentally, because it gives them too much time to think about what they’ve had to endure and sacrifice to get to the top.

Get comfortable being uncomfortable, or find another place to fail.

You make decisions, not suggestions; you know the answer while everyone else is still asking questions.

no trainer or coach or expert can make you good or great or unstoppable if you’re not going to do the work, if you’re waiting for someone to make it happen for you. It’s on you. And that’s why I’m telling you all of this, not because I want you to know what I do for my guys, but because I want you to know what you have to do for yourself.

Don’t tell me the glass is half-full or half-empty; you either have something in that glass or you don’t.

You already know what you have to do, and you know how to do it. What’s stopping you?

He played a near-perfect game, but to him, not perfect enough.

And most people who claim to have killer instinct rarely do, because when you have that kind of power, you don’t talk about it. You don’t think about it. You just use it.