Start with Why
by Simon Sinek
"Start with Why" by Simon Sinek explores the idea that successful leaders and organizations inspire action by clearly articulating their purpose, or "Why." Sinek argues that when companies focus on their core beliefs and values rather than just what they do or how they do it, they can foster loyalty and innovation. The book emphasizes that understanding and communicating the deeper reasons behind actions can lead to greater engagement and success.
17 curated highlights from this book
Key Insights & Memorable Quotes
Below are the most impactful passages and quotes from Start with Why, carefully selected to capture the essence of the book.
People don’t buy what you do; they buy why you do it.
The goal is not to be perfect by the end, but to be better today.
Leadership is not about being in charge. It is about taking care of those in your charge.
The most successful people are those who are good at Plan B.
The ability to generate trust is a critical skill for effective leaders.
A leader’s job is to look into the future and see the organization not as it is, but as it should be.
The challenge of leadership is to be strong, but not rude; be kind, but not weak.
When we are inspired by our work, we become more fulfilled and more productive.
People want to follow those that lead with purpose.
Communication is not about speaking what we think; it’s about ensuring others understand what we mean.
The goal is not to be perfect by the end, the goal is to be better today.
Those who are the most successful are those who are doing what they love.
When we are at our best, we are not just trying to survive. We are trying to thrive.
You can easily judge the character of a man by how he treats those who can do nothing for him.
The very best organizations are the ones that have a strong sense of purpose.
What inspires you to get out of bed in the morning?
To inspire action, we must first inspire belief.