The 10X Rule: The Only Difference Between Success and Failure

“As long as you are alive, you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else's.”

“until you become completely obsessed with your mission, no one will take you seriously. Until the world understands that you're not going away—that you are 100 percent committed and have complete and utter conviction and will persist in pursuing your project—you will not get the attention you need and the support you want.”

“You know, you don't need to grow old to die. I was dying at the age of 20 as a result of no direction and no purpose.”

“I suggest that you become obsessed about the things you want; otherwise, you are going to spend a lifetime being obsessed with making up excuses as to why you didn't get the life you wanted.”

“All the excuses in the world won't change one simple fact: that fear is a sign to do whatever it is you fear—and do it quickly.”

“Weak and overwhelmed individuals respond to others' success by attacking it.”

“One of the major differences between successful and unsuccessful people is that the former look for problems to resolve, whereas the latter make every attempt to avoid them.”

“What if the only thing standing in the way of your greatness was that you just had to go after everything obsessively, persistently, and as though your life depended on it?”

“Wake up! No one is going to save you. No one is going to take care of your family or your retirement. No one is going to “make things” work out for you. The only way to do so is to utilize every moment of every day at 10X levels.”

“Never take the position that things just happen to you; rather, they happen because of something you did or did not do.”

“Success tends to bless those who are most committed to giving it the most attention.”

“Average is a failing plan! Average doesn't work in any area of life. Anything that you give only average amounts of attention to will start to subside and will eventually cease to exist.”

“Anyone who minimizes the importance of success to your future has given up on his or her own chances of accomplishment and is spending his or her life trying to convince others to do the same.”

“Think about it: What's the worst thing that can happen to you if you just totally go for it?”

“The moment you start thinking someone else's gain is your loss, you limit yourself by thinking in terms of competition and shortages.”

“Extremely successful people know that their efforts must continue in order for them to realize new achievements. Once the hunt for a desired object or goal is abandoned, the cycle of success comes to an end.”

“it is better to make something happen—good or bad—than to have it happen to you.”

“Don't be confused by what looks like luck to you. Lucky people don't make successful people; people who completely commit themselves to success seem to get lucky in life.”

“I would rather fail pushing forward than in retreat.”

“in order to get to the next level of whatever you're doing, you must think and act in a wildly different way than you previously have been. You cannot get to the next phase of a project without a grander mind-set, more acceleration, and extra horsepower.”

“Realistic thinking is based on what others think is possible—but they are not you and have no way of knowing your potential and purposes.”

“1. Mistargeting by setting objectives that are too low and don't allow for enough correct motivation. 2. Severely underestimating what it will take in terms of actions, resources, money, and energy to accomplish the target. 3. Spending too much time competing and not enough time dominating their sector. 4. Underestimating the amount of adversity they will need to overcome in order to actually attain their desired goal.”

“criticism precedes admiration and—like it or not—goes hand in hand with success.”

“Average assumes—incorrectly, of course—that everything operates stably. People optimistically overestimate how well things will go and then underestimate how much energy and effort it will take just to push things through. Anyone who has made it in business will support this concept.”

“Treating success as an option is one of the major reasons why more people don't create it for themselves—and why most people don't even get close to living up to their full potential.”

“Do kids benefit when they see their moms and dads losing or quitting?”

“That is what lower performers do; they make others wrong for doing what is necessary in order to make themselves feel okay about doing nothing! The highest performers—the winners—respond by studying successful people and duplicating success.”

“You must set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets. Massive thoughts must be followed by massive actions.”

“There are certain things in life that have limits, but you don't unless you impose limits on yourself.”

“One of the greatest turning points in my life occurred when I stopped casually waiting for success and instead started to approach it as a duty, obligation, and responsibility.”