Book Notes/The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
Cover of The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

by Kevin Kelly

In "The Inevitable," Kevin Kelly explores the twelve technological forces poised to transform our future, emphasizing the importance of asking profound questions that challenge existing paradigms. He posits that good questions drive innovation across various fields, functioning as the seeds of creativity that machines may struggle to replicate. Kelly highlights the emergence of companies like Uber and Airbnb, which redefine ownership and business models, suggesting that in a world where copies are free, trust and unique human experiences become valuable commodities. The book discusses humanity's evolving identity in the face of advancing artificial intelligence, suggesting that rather than a competition against machines, the future lies in collaboration with them. This partnership can enhance human capabilities and redefine what it means to be human. Kelly also addresses the paradox of transparency in the digital age, where the desire to share often outweighs the impulse for privacy. Furthermore, he underscores the concept of perpetual change,everything is in a constant state of becoming, necessitating adaptability. Amidst this flux, the scarcity of human attention becomes a crucial economic factor, as it is the one resource that cannot be replicated. Ultimately, Kelly advocates for a future where technology intertwines with human experience, fostering a rich, interconnected narrative that transcends individual ideas and contributions.

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Key Insights & Memorable Quotes

Below are the most popular and impactful highlights and quotes from The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future:

A good question is not concerned with a correct answer. A good question cannot be answered immediately. A good question challenges existing answers. A good question is one you badly want answered once you hear it, but had no inkling you cared before it was asked. A good question creates new territory of thinking. A good question reframes its own answers. A good question is the seed of innovation in science, technology, art, politics, and business. A good question is a probe, a what-if scenario. A good question skirts on the edge of what is known and not known, neither silly nor obvious. A good question cannot be predicted. A good question will be the sign of an educated mind. A good question is one that generates many other good questions. A good question may be the last job a machine will learn to do. A good question is what humans are for.  •
Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” Indeed,
When copies are free, you need to sell things that cannot be copied. Well, what can’t be copied? Trust, for instance.
Some scholars of literature claim that a book is really that virtual place your mind goes to when you are reading. It is a conceptual state of imagination that one might call “literature space.” According to these scholars, when you are engaged in this reading space, your brain works differently than when you are screening. Neurological studies show that learning to read changes the brain’s circuitry. Instead of skipping around distractedly gathering bits, when you read you are transported, focused, immersed.
This is not a race against the machines. If we race against them, we lose. This is a race with the machines. You’ll be paid in the future based on how well you work with robots. Ninety percent of your coworkers will be unseen machines.
While anonymity can be used to protect heroes, it is far more commonly used as a way to escape responsibility.
We are morphing so fast that our ability to invent new things outpaces the rate we can civilize them.
If today’s social media has taught us anything about ourselves as a species, it is that the human impulse to share overwhelms the human impulse for privacy.
The kind of intelligent book club discussion as now happens on the book sharing site Goodreads might follow the book itself and become more deeply embedded into the book via hyperlinks. So when a person cites a particular passage, a two-way link connects the comment to the passage and the passage to the comment. Even a minor good work could accumulate a wiki-like set of critical comments tightly bound to the actual text.
we’ve been redefining what it means to be human. Over the past 60 years, as mechanical processes have replicated behaviors and talents we thought were unique to humans, we’ve had to change our minds about what sets us apart. As we invent more species of AI, we will be forced to surrender more of what is supposedly unique about humans. Each step of surrender—we are not the only mind that can play chess, fly a plane, make music, or invent a mathematical law—will be painful and sad. We’ll spend the next three decades—indeed, perhaps the next century—in a permanent identity crisis, continually asking ourselves what humans are good for. If we aren’t unique toolmakers, or artists, or moral ethicists, then what, if anything, makes us special? In the grandest irony of all, the greatest benefit of an everyday, utilitarian AI will not be increased productivity or an economics of abundance or a new way of doing science—although all those will happen. The greatest benefit of the arrival of artificial intelligence is that AIs will help define humanity. We need AIs to tell us who we are.
Since it is the last scarcity, wherever attention flows, money will follow.
The link and the tag may be two of the most important inventions of the last 50 years. You
In fact, the business plans of the next 10,000 startups are easy to forecast: Take X and add AI. Find something that can be made better by adding online smartness to it. An
A lack of responsibility unleashes the worst in us. There’s
We are, and will remain, perpetual newbies. We
A good question cannot be answered immediately.
Ironically, the best questions are not questions that lead to answers, because answers are on their way to becoming cheap and plentiful. A good question is worth a million good answers. A
A universal law of economics says the moment something becomes free and ubiquitous, its position in the economic equation suddenly inverts. When nighttime electrical lighting was new and scarce, it was the poor who burned common candles. Later, when electricity became easily accessible and practically free, our preference flipped and candles at dinner became a sign of luxury. In
A world without discomfort is utopia. But it is also stagnant. A world perfectly fair in some dimensions would be horribly unfair in others. A utopia has no problems to solve, but therefore no opportunities either.
If AI can help humans become better chess players, it stands to reason that it can help us become better pilots, better doctors, better judges, better teachers.
Now imagine these choices pinned on a slider bar. On the left side of the slot is the pair personal/transparent. On the right side is the pair private/generic. The slider can slide to either side or anywhere in between. The slider is an important choice we have. Much to everyone’s surprise, though, when technology gives us a choice (and it is vital that it remain a choice), people tend to push the slider all the way over to the personal/transparent side. They’ll take transparent personalized sharing. No psychologist would have predicted that 20 years ago. If today’s social media has taught us anything about ourselves as a species, it is that the human impulse to share overwhelms the human impulse for privacy. This has surprised the experts. So far, at every juncture that offers a choice, we’ve tilted, on average, toward more sharing, more disclosure, more transparency. I would sum it up like this: Vanity trumps privacy.
Editorship and expertise are like vitamins for the food. You don’t need much of them, just a trace even for a large body. Too much will be toxic, or just flushed away. The
Our lives are already significantly more complex than even five years ago. We need to pay attention to far more sources in order to do our jobs, to learn, to parent, or even to be entertained. The number of factors and possibilities we have to attend to rises each year almost exponentially. Thus our seemingly permanently distracted state and our endless flitting from one thing to another is not a sign of disaster, but is a necessary adaptation to this current environment.
In other words, science is a method that chiefly expands our ignorance rather than our knowledge.
In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.” Simon’s insight is often reduced to “In a world of abundance, the only scarcity is human attention.” Our
The only things that are increasing in cost while everything else heads to zero are human experiences—which cannot be copied. Everything
Because of technology everything we make is always in the process of becoming. Every kind of thing is becoming something else, while it churns from “might” to “is.” All is flux. Nothing is finished. Nothing is done. This never-ending change is the pivotal axis of the modern world.
You’ll simply plug into the grid and get AI as if it was electricity. It will enliven inert objects, much as electricity did more than a century past.
A fact is interesting, an idea is important, but only a story, a good argument, a well-crafted narrative is amazing, never to be forgotten.
Over the next three decades, scholars and fans, aided by computational algorithms, will knit together the books of the world into a single networked literature. A reader will be able to generate a social graph of an idea, or a timeline of a concept, or a networked map of influence for any notion in the library. We’ll come to understand that no work, no idea stands alone, but that all good, true, and beautiful things are ecosystems of intertwined parts and related entities, past and present.

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