William Zinsser

Writing is an act of faith, not a trick of grammar.

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The writer's job is to create the perfect world.

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Good writing is good thinking.

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You are the writer. You are the one who has to make the decision.

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The writer's job is to make the reader feel that they have been there.

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There is no such thing as a perfect sentence.

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You should always write with the reader in mind.

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You are writing for yourself, but you are also writing for your readers.

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The secret of good writing is to strip every sentence to its cleanest components.

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The writer must have a strong point of view.

From On Writing Well