Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein
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Noise: A Flaw in Human Judgment
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Featured Highlights
We often fail to recognize the influence of context on our decisions.
Decision-making should be based on evidence, not just instinct.
Humans are not as rational as they think they are.
Noise is the variability in judgments that should be identical.
Reducing noise can lead to better outcomes in judgment.
Expertise does not always guarantee accuracy.
Bias and noise are two different problems that require different solutions.
Understanding noise can help us improve our decision quality.
The more we analyze, the more we realize our uncertainty.
We need to recognize the limits of our intuition.