W. Chan Kim and Renée Mauborgne
1 books with highlights
Books
Blue Ocean Strategy
19 highlights
Featured Highlights
A blue ocean strategy requires a different kind of thinking.
From Blue Ocean Strategy
Create a leap in value for buyers and your company.
From Blue Ocean Strategy
The value curve is a central tool for visualizing your strategy.
From Blue Ocean Strategy
To succeed in blue oceans, you need to think differently.
From Blue Ocean Strategy
To escape the red ocean of competition, you must create blue oceans.
From Blue Ocean Strategy
The only way to win is to learn faster than anyone else.
From Blue Ocean Strategy
Blue ocean strategy is about creating and capturing new demand.
From Blue Ocean Strategy
Blue ocean strategy is about creating demand instead of fighting for it.
From Blue Ocean Strategy
The best way to predict the future is to create it.
From Blue Ocean Strategy
Competition is not the best way to win.
From Blue Ocean Strategy