Smart Brevity: The Power of Saying More with Less

“Delete, delete, delete. What words, sentences or paragraphs can you eliminate before sending? Every word or sentence you can shave saves the other person time. Less is more—and a gift.”

“The first sentence is your one—and likely only—chance to tell someone what they need to know and convince them not to move on.”

“The most important words you type are subject lines, headlines and the first line of tweets, notes or papers. You need to grab me, entice me, seduce me.”