Clayton M. Christensen

Understanding which type of innovation is needed is key to success.

Disruption is not just a product but a process.

Successful innovations typically begin with a focus on the job to be done.

Not all innovations are disruptive; some simply enhance existing products.

Companies must learn to let go of the past to innovate for the future.

The most successful companies are those that can create new markets.

Disruption is a process, not an event.

Successful innovations often come from understanding the needs of customers.

The ability to innovate depends on the right organizational structure.

Creating a culture that embraces innovation is vital for long-term success.