Clayton M. Christensen

Sustaining innovations are critical to maintaining market leadership.

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Successful innovations typically begin with a focus on the job to be done.

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To innovate, you must be willing to take risks and accept failure.

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Innovation is not just about new technologies, but about understanding customer needs.

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Successful innovations often come from understanding the needs of customers.

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Understanding which type of innovation is needed is key to success.

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Customer feedback is essential for guiding innovations.

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The most successful companies are those that can create new markets.

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Companies must learn to listen to their customers to innovate effectively.

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Understanding the context of a customer's world is critical to innovation.

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