Eric Ries

Start small, learn quickly, and use that knowledge to build a better product.

From The Lean Startup

The MVP (Minimum Viable Product) is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

From The Lean Startup

Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about the present and future of a startup’s product.

From The Lean Startup

Start small, learn fast, and iterate.

From The Lean Startup

Build-Measure-Learn is the feedback loop that drives the Lean Startup methodology.

From The Lean Startup

Metrics should guide you, not define you.

From The Lean Startup

Build-Measure-Learn is not just a cycle; it’s a feedback loop that drives innovation.

From The Lean Startup

The Lean Startup methodology is about learning what customers really want.

From The Lean Startup

The goal of a startup is to learn what customers really want.

From The Lean Startup

Entrepreneurship is management.

From The Lean Startup