Jim Collins and Jerry I. Porras

Great companies make a lasting impact on their industries and communities.

Enduring companies have a strong sense of purpose and core values.

The key to achieving greatness is to focus on what you can control.

Preserve the core and stimulate progress.

The most successful companies are not just focused on profits, but on a core purpose.

Built to Last companies have a core ideology that remains fixed while their practices and strategies endlessly adapt to a changing world.

It is not enough to have a vision; you must also have a plan to achieve it.

Visionary companies are not afraid to take risks and to innovate.

Good is the enemy of great.

The key to success is not just having a great idea but also the discipline to follow through.