Clayton Christensen

Companies that focus on sustaining innovations often overlook disruptive innovations.

Many companies fail because they focus too much on current customers and not enough on future customers.

Innovators must find ways to exploit new technologies while managing existing products.

Innovation requires a willingness to embrace risk and uncertainty.

The most successful companies in an industry are often the ones that are least able to innovate.

The innovation that disrupts is often simpler and cheaper than what incumbents offer.

New entrants in an industry often do not compete directly with established firms.

The most disruptive innovations often come from outside the established industry.

The most successful companies are those that can adapt to the changing landscape of technology.

The dilemma for established companies is that they cannot ignore their mainstream customers.