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#customers

Explore Books, Authors and Common Highlights on Customers

Showing 6 of 6 highlights

Storytelling in marketing helps to engage and retain customers.

From Content Marketing for the Modern Age by Michael Brenner

The goal of a startup is to figure out the right thing to build—the thing customers will actually pay for and use.

From The Lean Startup by Eric Ries

Many companies fail because they focus too much on current customers and not enough on future customers.

From The Innovator's Dilemma by Clayton Christensen

The dilemma for established companies is that they cannot ignore their mainstream customers.

From The Innovator's Dilemma by Clayton Christensen

Mobile optimization is essential for local businesses to reach on-the-go customers.

From Local SEO Strategy Guide by Jennifer Slegg

Customers drive growth, so keep them at the center of your strategy.

From Scaling Up by Verne Harnish