Tag Collection

#customers

Explore Books, Authors and Common Highlights on Customers

Showing 6 of 6 highlights

The dilemma for established companies is that they cannot ignore their mainstream customers.

From The Innovator's Dilemma by Clayton Christensen

#dilemma#customers#business#strategy
The goal of a startup is to figure out the right thing to build—the thing customers will actually pay for and use.

From The Lean Startup by Eric Ries

#product-market-fit#entrepreneurship#value#customers
Customers drive growth, so keep them at the center of your strategy.

From Scaling Up by Verne Harnish

#customers#growth#strategy
Many companies fail because they focus too much on current customers and not enough on future customers.

From The Innovator's Dilemma by Clayton Christensen

#customers#business#strategy#focus#future
Storytelling in marketing helps to engage and retain customers.

From Content Marketing for the Modern Age by Michael Brenner

#storytelling#engagement#customers#marketing
Mobile optimization is essential for local businesses to reach on-the-go customers.

From Local SEO Strategy Guide by Jennifer Slegg

#mobile#optimization#accessibility#customers