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#loss-aversion

Explore Books, Authors and Common Highlights on Loss-aversion

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People are more motivated by potential loss than by potential gain.
#loss-aversion#motivation#psychology#behavior

From Predictably Irrational by Dan Ariely

We are more motivated by potential losses than by potential gains.
#loss-aversion#motivation#behavioral-economics

From Predictably Irrational by Dan Ariely

Losses loom larger than gains.
#loss-aversion#economics#behavioral-economics

From Thinking, Fast and Slow by Daniel Kahneman