Dan Ariely

Our perceptions are influenced by the way choices are presented to us.

When we are faced with a choice, we often rely on the default option.

The way options are presented affects our choices.

When we make decisions, we often fail to take into account the context.

Social norms have a powerful impact on our decisions.

Our expectations can have a profound effect on our experiences.

To predict people's behavior, we must understand their irrationalities.

We are not as rational as we think we are.

The fact that we are predictable means that we can be influenced.

The way we choose to frame a problem can lead us to make different decisions.