Dan Ariely
1 books with highlights
Books
Predictably Irrational
20 highlights
Featured Highlights
We are not as rational as we think we are.
Our perceptions are influenced by the way choices are presented to us.
We are more motivated by potential losses than by potential gains.
The power of social norms can greatly influence our behavior.
People tend to overvalue what they already own.
The way we choose to frame a problem can lead us to make different decisions.
When we are faced with a choice, we often rely on the default option.
We often rely on mental shortcuts, which can lead us astray.
We are not only irrational; we are predictably irrational.
When faced with uncertainty, we often turn to the opinions of others.