Company of One
by Paul Jarvis
"Company of One" by Paul Jarvis challenges the conventional notion of growth in business, arguing that staying small can lead to greater success and fulfillment. Jarvis emphasizes the value of independence, intentionality, and creating a business model that prioritizes sustainability over scale. Through practical advice and personal anecdotes, he encourages readers to redefine success on their own terms.
20 curated highlights from this book
Key Insights & Memorable Quotes
Below are the most impactful passages and quotes from Company of One, carefully selected to capture the essence of the book.
Building a company of one means creating a business that fits your life and your values.
Instead of trying to grow, focus on making a sustainable income that allows you to live well.
Being busy is not the same as being productive.
You don’t need to scale to succeed.
The freedom to choose how you work is a privilege.
A company of one can thrive in a world that often values growth above all.
Embrace your limits, and learn to work with them, not against them.
To build a company of one, you need to know your audience and serve them well.
Simplicity is often the key to real success.
If you’re not careful, you can end up building a business that you don’t even want.
Being a Company of One means focusing on the value you create, not the size of your business.
Success is not about how big you are but how happy you are.
You don’t have to grow to succeed; you just have to thrive.
The freedom to choose how you work is one of the greatest benefits of being a Company of One.
A smaller business can be more flexible and adaptable than a larger one.
Your business should serve you, not the other way around.
Focusing on fewer clients can lead to deeper relationships and more satisfaction.
Sustainability comes from knowing your limits and working within them.
Profitability doesn’t have to come from relentless hustle; it can come from thoughtful design.