I, Steve: Steve Jobs In His Own Words

If you live each day as if it were your last, someday you'll be right.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

If you live each day as if it were your last, someday you'll be right. Every morning I looked in the mirror and asked myself: If today were the last day of my life, would I want to do what I do today?

At Apple, people are putting in 18-hour days. We attract a different type of person—a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe. We are aware that we are doing something significant. We’re here at the beginning of it and we’re able to shape how it goes. Everyone here has the sense that right now is one of those moments when we are influencing the future.

PerseveranceI’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.… Unless you have a lotof passion about this, you’re not going to survive. You’re going to give it up. So you’ve got to have an idea, or a problem or a wrong that you want to rightthat you’re passionate about; otherwise, you’re not going to have the perseverance to stick it through.—Smithsonian Institution Oral and Video Histories,April 20, 1995

It's not done until it ships.

Once you get into the problem... you see that it's complicated, and you come up with all these convoluted solutions. That's where most people stop, and the solutions tend to work for a while. But the really great person will keep going, find the underlying problem, and come up with an elegant solution that works on every level.

Broad-Based Education:Reed College at that time offered perhaps the best calligraphy instruction in the country.… I decided to take a calligraphy class to learn how to do this.… Itwas beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating. None of this had even a hope of any practicalapplication in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me.—Commencement address, Stanford University,June 12, 2005

Sevdiginiz seyi bulmaniz gerek. Bu, sevgiliniz icin oldugu kadar isiniz icin de gecerlidir. Isiniz hayatinizin buyuk bir kismini dolduracak. Gercekten tatmin olmanin tek yolu, muhtesem bir is cikardiginizi dusunmektir. Ve muhtesem bir is cikarmanin tek yolu da yaptiginiz isi sevmektir... Daha azina razi olmayin.

People say you have to have a lot of passion for what you’re doing and it’s totally true. And the reason is because it’s so hard that if you don’t, any rational person would give up. It’s really hard. And you have to do it over a sustained period of time. So if you don’t love it, if you’re not having fun doing it, you don’t really love it, you’re going to give up. And that’s what happens to most people, actually. If you really look at the ones that ended up being “successful” in the eyes of the society and the ones that didn’t, oftentimes it’s the ones [who] were successful loved what they did, so they could persevere when it got really tough. And the ones that didn’t love it quit because they’re sane, right? Who would want to put up with this stuff if you don’t love it? So it’s a lot of hard work and it’s a lot of worrying constantly and if you don’t love it, you’re going to fail.

If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.

If you haven’t found it yet, keep looking. Don’t settle, Never give up! You’ll know when you find it...

One of my role models is Bob Dylan. As I grew up, I learned the lyrics to all his songs and watched him never stand still. If you look at the artists, if they get really good, it always occurs to them at some point that they can do this one thing for the rest of their lives, and they can be really successful to the outside world but not really be successful to themselves. That’s the moment that an artist really decides who he or she is. If they keep on risking failure, they’re still artists. Dylan and Picasso were always risking failure. This Apple thing is that way for me. I don’t want to fail, of course. But even though I didn’t know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn’t really care, because this is what I want to do. If I try my best and fail, well, I tried my best.

My job is not to be easy on people. My job is to make them better.

You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.… Don’t settle.

Adam, it’s so good that even after it puts your company out of business, you’ll still want to go out and buy it for your kids.

People judge you by your performance, so focus on the outcome. Be a yardstick of quality. Some people aren't used to an environment where excellence is expected

Pixar’s seen by a lot of folks as an overnight success, but if you really look closely, most overnight successes took a long time.

Being the richest man in the cemetery doesn’t matter to me.… Going to bed at night saying we’ve done something wonderful…that’s what matters to me.