The Millionaire Real Estate Agent: It's Not About the Money It's About Being the Best You Can Be

“There is no failure. You win or you learn. Either one is okay.”

“My mom lived to be ninety-five. Every morning I would ask her, “Are you going to have a good day?” She would always answer, “I choose to have a good day. I don’t have enough days left in my life to have a bad one.” She was right, she didn’t. And neither do I!”

“It’s quite possible that the most important contributor to your ultimate success will be your ability to keep moving, to make progress, and to learn as you go. So jump out there and enter the real estate sales race with confidence. And remember, you can’t get anywhere if you never start!”

“Think a Million, Earn a Million, Net a Million, and Receive a Million.”

“If you choose to track only two areas of your business, track your leads and your listings.”

“If it’s to be, it will be me.”

“If I do the right thing, the money will be there.”

“must create a system or be enslaved by another man’s.”

“people and problems can chew up your time and drain your energy.”

“My goals are fueled by my dreams. I defend and protect those dreams from distractions and from interruptions from other people.”

“Here is what I do: I get up every day by six A.M. and meditate and pray—for spiritual energy. Then, I exercise and eat—for physical energy. Afterward, I hug, kiss, and laugh with my family—for emotional energy— and try to do it so that I get to spend time with all of them and still get to the office between eight A.M. and nine A.M. (Most people plan for emotional energy time only in the evenings or on weekends, when it can do little for their daily pursuit of big goals.) I then plan and calendar my day—for mental energy—and spend my first, most energized hours in the office working hard on lead generation and recruiting talent—for business energy. I never slack off before eleven A.M.”

“The truth I have come to know very clearly is that seeking mastery is a process and a path, not an event.”

“There are so many great reasons to devote all of your time and effort to taking and marketing listings. The Millionaire Real Estate Agent grasps the incredible advantages of making, obtaining, and marketing seller listings their primary lead-generation focus, and they do so almost exclusively. Over time, they will hire one or more buyer specialists to work the buyer side of the business and concentrate their energy on the high-return, high-leverage business of listings.”

“Unlimited Power”

“Napoleon Hill put it very well in the title of his famous book Think and Grow Rich.”

“I’ve played the board game Risk with my son and witnessed an otherwise guileless, wonderful child morph into a little Napoleon plotting my demise. If everyone, even the sweetest child I know, is capable of this level of competitiveness, why don’t we all apply the same level of strategic thinking and competitiveness to our careers? And, by the way, why shouldn’t our work be just as entertaining? Almost all of the Millionaire Real Estate Agents we’ve worked with or interviewed for this book were, by nature, very competitive people.”

“When you are ready, anything short of action is just plain inappropriate.”

“Our research shows that as your business grows, this can reasonably be held at or below 30 percent of gross revenue (GCI).”

“For a real estate sales business, there are three distinct areas of staffing: 1. Administrative—Marketing and administrative manager, transaction coordinator, listings manager, telemarketer, lead coordinator, assistant, and runner 2. Buyer—Lead buyer specialist, buyer specialists, and showing agents 3. Seller—Lead listings specialist and listings specialists”

“Think Big Act Bold Live Large Become the Very Best You Can Become!”

“If we need 320 closed units to reach our GCI goal, we’ll still need to work backward a bit further. We’ll need to know: 1. the number of buyer listings and seller listings we’ll need to take to net 320 closed sides per year 2. the number of buyer and seller appointments we will need to go on to take the appropriate number of buyer listings and seller listings 3. most importantly, the amount of lead-generation activity needed to generate the appropriate number of buyer and seller appointments.”

“Kakorrhaphiophobia.”

“it is just time to “shut up, get up, and giddy up.”

“1. The Economic Model—A formula that shows you how to plug in specific numbers you’ll have to achieve in specific areas to receive a specific net income. 2. The Lead-Generation Model—The specific approach you must take to systematically generate a specific number of leads. 3. The Budget Model—An outline of the specific budget categories you should track and the percentage of your gross revenue you should spend in each of them. 4. The Organizational Model—The specific staff positions you will need to fill and the job responsibilities they will be given as your business grows.”

“the chains of habits are too light to be felt until they are too heavy to be broken.”

“I just call. I have a schedule I follow. The first hour I call five clients, the second hour I do lead follow-up, and the rest of the day is appointments and contract negotiations. And, that’s it. I deal with a lot of investors. Last year, I did 300 deals, but I worked with only 100 people. I do multiple deals per person—about three deals per person in a year. I turn my past clients into investors—I create a dream for them. I change their financial destiny.”

“Your database is your business. Building up the number of names in it and a relationship with those names is really at the very core of what building a real estate business is all about. Think of it this way: The size of your real estate sales business will be in direct proportion to the size and quality of your database.”

“If I want it, what must happen for me to get it?”

“are no excuses, no hiding places, and no “victim behavior.” Goal pursuit, for”

“For buyers, their goal is to find them just the right home, at the best price, in the right time, with the least amount of problems. Great service begins with a clear purpose for why someone should work with you.”