The People Vs Tech: How the Internet Is Killing Democracy

In 2004 Facebook was fun,’ writes Alter. ‘In 2016 it’s addictive.’6 This is no accident. Welcome to the attention economy.

Intel has invested over $1 billion in AI companies over the past couple of years.

Tech firms are already transferring their economic power into political power through lobbying,

how opponents become enemies – is one of the most important questions facing modern democracies

At the most extreme end of this economic bifurcation, the world’s richest eight men own more than the bottom half of the world’s population – and four of them are the founders of technology companies.8

Google spent more than any other company on lobbying in Washington, DC in 2017 – around $18m

we are often ‘alone, together’, especially when online,

Electoral Commission must insist that all social media spending be recorded and shared transparently – and be prepared to investigate any misuse of personal data or spending irregularities.

It is well-documented that a healthy democracy depends on a vibrant, sizeable middle class.

One of the most important – and sudden – changes in politics for several decades has been the move from a world of information scarcity to one of overload. Available information is now far beyond the ability of even the most ordered brain to categorise into any organising principle, sense or hierarchy. We live in an era of fragmentation, with overwhelming information options.The basics of what this is doing to politics is now fairly well-trodden stuff: the splintering of established mainstream news and a surge of misinformation allows people to personalise their sources in ways that play to their pre-existing biases.5 Faced with infinite connection, we find the like-minded people and ideas, and huddle together. Brand new phrases have entered the lexicon to describe all this: filter bubbles, echo chambers and fake news. It’s no coincidence that ‘post-truth’ was the word of the year in 2016.At times ‘post-truth’ has become a convenient way to explain complicated events with a simple single phrase. In some circles it has become a slightly patronising new orthodoxy to say that stupid proles have been duped by misinformation on the internet into voting for things like Brexit or Trump. In fact, well-educated people are in my experience even more subject to these irrationalities because they usually have an unduly high regard for their own powers of reason and decision-making.*What’s happening to political identity as a result of the internet is far more profound than this vote or that one. It transcends political parties and is more significant than echo chambers or fake news. Digital communication is changing the very nature of how we engage with political ideas and how we understand ourselves as political actors. Just as Netflix and YouTube replaced traditional mass-audience television with an increasingly personalised choice, so total connection and information overload offers up an infinite array of possible political options. The result is a fragmentation of singular, stable identities – like membership of a political party – and its replacement by ever-smaller units of like-minded people.Online, anyone can find any type of community they wish (or invent their own), and with it, thousands of like-minded people with whom they can mobilise. Anyone who is upset can now automatically, sometimes algorithmically, find other people that are similarly upset. Sociologists call this ‘homophily’, political theorists call it ‘identity politics’ and common wisdom says ‘birds of a feather flock together’. I’m calling it re-tribalisation. There is a very natural and well-documented tendency for humans to flock together – but the key thing is that the more possible connections, the greater the opportunities to cluster with ever more refined and precise groups. Recent political tribes include Corbyn-linked Momentum, Black Lives Matter, the alt-right, the EDL, Antifa, radical veganism and #feelthebern. I am not suggesting these groups are morally equivalent, that they don’t have a point or that they are incapable of thoughtful debate – simply that they are tribal.

remember the golden rule of the internet: no one is ever as annoying in real life as they seem online.