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#social-proof
Explore Books, Authors and Common Highlights on Social-proof
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Social proof suggests that people will look to the actions of others to determine their own.
The more people who are doing something, the more likely it is that others will do it too.
Social proof is the tendency to look to others to determine our actions.
When faced with uncertainty, we often turn to the opinions of others.
From Predictably Irrational by Dan Ariely