Robert Cialdini

Commitment is a powerful motivator that can lead to greater compliance.

From Influence: The Psychology of Persuasion

We are more likely to be influenced by those who we perceive as similar to us.

From Influence: The Psychology of Persuasion

Commitment is the process of making a choice about something.

From Influence: The Psychology of Persuasion

Authority figures can exert powerful influence over individuals, often leading them to comply.

From Influence: The Psychology of Persuasion

Authority figures can significantly affect our behavior.

From Influence: The Psychology of Persuasion

People prefer to say yes to those they know and like.

From Influence: The Psychology of Persuasion

Social proof is the tendency to look to others to determine our actions.

From Influence: The Psychology of Persuasion

Scarcity increases the perceived value of an item.

From Influence: The Psychology of Persuasion

Reciprocity is the principle that people feel obligated to return favors.

From Influence: The Psychology of Persuasion

People are more likely to comply with requests that come from someone they like.

From Influence: The Psychology of Persuasion