Kings of Crypto: One Startup's Quest to Take Cryptocurrency Out of Silicon Valley and Onto Wall Street

The fourth and final step, Brian predicted, would come in the form of blockchain apps that let people do things like borrow, lend, and invest without relying on a bank. Step four, he wrote, would mark the inauguration of Finance 2.0 and bring one billion people into the emerging crypto universe. If this was the future, then Coinbase’s master plan was to lay stepping-stones to Finance 2.0 while investing