The Win Without Pitching Manifesto

“Whenever you find yourself on the side of the majority, it is time to pause and reflect.”

“If we are pomegranates then we will resist being pushed into a process designed to compare apples to apples.”

“Speak softly and people lean toward you; speak loudly and they lean away.”

“selling, when done properly, has nothing to do with persuading. It is not our job to talk people into things.”

“Expertise is the only valid basis for differentiating ourselves from the competition. Not personality. Not process. Not price.”