Inside the Nudge Unit: How Small Changes Can Make a Big Difference

“If money doesn’t make you happy, then you probably aren’t spending it right’.”

“encouraging applicants to reflect on why they wanted to join the police and why it mattered to their community – boosted the pass rate of minority group applicants by 50 per cent, while leaving white applicants unaffected.”

“Influence: The Psychology of Persuasion”