Lean Marketing: More Leads. More Profit. Less Marketing.

“Hope is not an effective marketing strategy. Value needs to be elevated and made visible.”

“The reality is you don’t get what you deserve; you get what you negotiate. If life were a meritocracy, then nurses, firefighters, and schoolteachers would be the highest-paid people in our society. Yet many entrepreneurs still hope that the value they bring will shine through in the marketplace. Hope is not an effective marketing strategy. Value needs to be elevated and made visible. When merit and visibility combine, they create an unstoppable force.”

“Some key principles include defining value from the customer’s viewpoint and delivering it, continuous improvement in how value is delivered, eliminating the use of resources that are wasteful or don’t contribute value, and producing what’s needed only when it’s needed.”

“You can have everything in life you want, if you will just help other people get what they want.”

“The reality is you don’t get what you deserve; you get what you negotiate”