#customer

You must learn what customers really want, not what you think they should want.

From The Lean Startup by Eric Ries

Mobile optimization is essential for local businesses to reach on-the-go customers.

From Local SEO Strategy Guide by Jennifer Slegg

Understanding your users' needs is crucial for long-term success.

From The Cold Start Problem by Andrew Chen

Customers drive growth, so keep them at the center of your strategy.

From Scaling Up by Verne Harnish

Success is not delivering a feature; success is learning how to solve the customer’s problem.

From The Lean Startup by Eric Ries

The goal of a startup is to figure out the right thing to build—the thing customers will actually pay for and use.

From The Lean Startup by Eric Ries

Successful innovations typically begin with a focus on the job to be done.

From The Innovator's Solution by Clayton M. Christensen

Customer feedback is essential for guiding innovations.

From The Innovator's Solution by Clayton M. Christensen

Successful innovations often come from understanding the needs of customers.

From The Innovator's Solution by Clayton M. Christensen

Many companies fail because they focus too much on current customers and not enough on future customers.

From The Innovator's Dilemma by Clayton Christensen

The goal of a startup is to learn what customers really want.

From The Lean Startup by Eric Ries

The dilemma for established companies is that they cannot ignore their mainstream customers.

From The Innovator's Dilemma by Clayton Christensen

The purpose of a business is to create a customer.

From The E-Myth Revisited by Michael E. Gerber

Without a customer, you don’t have a business.

From The E-Myth Revisited by Michael E. Gerber

The Lean Startup methodology is about learning what customers really want.

From The Lean Startup by Eric Ries

The Lean Startup method is about learning what customers really want and will pay for, not what you think they should want.

From The Lean Startup by Eric Ries

Don’t worry about the money. Focus on your customer.

From The $100 Startup by Chris Guillebeau

The purpose of a business is to create a customer.

From The Personal MBA by Josh Kaufman

Storytelling in marketing helps to engage and retain customers.

From Content Marketing for the Modern Age by Michael Brenner

Companies must learn to listen to their customers to innovate effectively.

From The Innovator's Solution by Clayton M. Christensen

Understanding the context of a customer's world is critical to innovation.

From The Innovator's Solution by Clayton M. Christensen

Innovation is not just about new technologies, but about understanding customer needs.

From The Innovator's Solution by Clayton M. Christensen

Marketing is about understanding your customers better than they understand themselves.

From The Personal MBA by Josh Kaufman